Overhead flat lay of a logo design creative process showing multiple stages of a logo concept design

Logo Design and Brand Identity

Your brand is more than just a logo. It's the first impression someone has of your business, the thing that makes you recognizable across every platform, every piece of print, and every event you show up to. Getting it right from the start saves you a lot of redesigning down the road.


Whether you're starting from scratch or finally ready to make your brand look as professional as your business actually is, we'll work with you every step of the way.

How It Works

1

Free 15-minut chat

Branding is a collaborative process. Before any design work begins, we'll have a small chat to talk through your business, your vision, and your goals. Once we get started, every package goes through a drafting and revision process, so you'll have plenty of opportunity to share feedback along the way.


2

Timeline

Most packages are completed within 1-2 weeks from logo approval. The biggest factor in timeline is how quickly we can finalize the logo design together, so staying on top of feedback keeps things moving.


3

Payment Terms

Invoices are sent after the initial consultation, ensuring you understand costs before work begins with no surprises. Payment is expected up front, if you need to split payments up we can discuss that.


What Every Package Includes

Every branding package from Designs On The Go starts with the same foundation:

Desktop monitor displaying six Designs On The Go logo variations with a branded teal mug and notebook on the desk

Logo Design with Variations

One logo isn't always enough. We live in a world of different backgrounds, sizes, and layouts, so every logo comes with variations to cover every situation. Text only versions, color variations, horizontal, vertical, simplified, and more. You'll typically receive 10-15 variations so you have something that works wherever your brand needs to show up.

Teal folder containing multiple high-resolution PNG logo files with transparent backgrounds

High-Resolution PNG Files

All logos are delivered as crisp, transparent PNG files optimized for web and print, ready to use on your website, social media, and marketing materials.

Sample Designs On The Go branding board showing logo variations, color palette, typography, and brand notes

Digital Branding Board

Your branding board is your brand's reference guide. It includes your font names, color codes, and all logo variations in one place so you always have what you need when someone asks for your brand files.

Choose Your Branding Package

Logo Only

Only $195

Best for businesses that just need a strong logo foundation to build from.

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Custom logo design with variations

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10-15 logo variations

(text only, color, horizontal, vertical, simplified, and more)

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High-resolution PNG files

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Digital Branding board with font names and color codes

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All files delivered digitally

Branding Package

Only $395

Our most popular option for businesses ready to launch with everything they need.

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Custom logo design with variations

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10-15 logo variations

(text only, color, horizontal, vertical, simplified, and more)

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High-resolution PNG files, Delivered Digitally

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Digital Branding board with font names and color codes

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(500) business cards

printed and shipped

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(250) 4x6 cards

Great for postcards, thank you cards, product info cards, or whatever your business needs

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(1) social media cover graphic

Your choice of platform

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(4) square social media graphics branded to your business

Vendor Branding Package

Only $495

Built for businesses that do in-person events, markets, fairs, and pop-ups.

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Custom logo design with variations

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10-15 logo variations

(text only, color, horizontal, vertical, simplified, and more)

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High-resolution PNG files, digitally delivered

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Digital Branding board with font names and color codes

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1000 business cards

Printed and shipped

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Your choice of banner:

1' x 8' or 2' x 6' with grommets

Printed and shipped

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24" table runner

Printed and shipped

Custom Package

Let's Talk!

For businesses that want something more, something specific, or something truly one of a kind.

The packages listed are our most popular combinations, but they're just the starting point. If you want to go bigger, add premium finishes, or build something that fits your business perfectly, we can make it happen!


Custom Options Can Include Things Like:

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Premium paper stocks and specialty finishes

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Foil, spot UV coating, or rounded corners

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Oversized or specialty printed pieces

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Additional social media graphics or covers

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Additional cards, banners, flags, or event materials

Not sure where to start? Reach out and we'll figure it out together!

The Breakdown of Cost

Single Vector File: +$55
Need just one specific variation in vector format? Maybe the horizontal version for a sign, or the icon only version for embroidery. You can purchase a single vector file for any logo variation we've designed for you.

Complete Vector Package: +$450
This is where the real value is. Most of our branding packages include an average of 10-15 logo variations.

Vector files are available for any logo designed by Designs On The Go. Single files and complete packages can be added at the time of your branding or any time after your project is complete. These prices are in addition to the logo/branding packages.


Every logo we design comes delivered as high-resolution PNG files, which work beautifully for websites, social media, business cards, postcards, and most everyday print needs. For the majority of small businesses, PNG files cover everything they'll ever need.


Vector files are a different animal. Unlike PNG files, vector files are mathematically drawn and can scale to any size without ever losing quality.  Think vehicle wraps, embroidered apparel, or large format signage. If that's in your future, vector files are the format you'll need.


We don't include vector files in our standard branding packages, and that's intentional. It keeps our packages affordable for the businesses that don't need them while making sure the businesses that do can get exactly what they need.


If you know you'll eventually need vector files, adding the complete package at the time of your branding is always the smartest move. It's easier to do everything in one sitting, and you'll have everything you need from day one.

Vector File Options & Pricing

Your Questions, Answered

Find clear answers to common questions about logo design, file formats, revisions, timelines, and how to get started with Jennifer’s branding services.

  • What is included in a logo design package?

    Every logo design from Designs On The Go includes a custom logo with 10-15 variations covering text only versions, color variations, horizontal, vertical, and simplified formats. You'll also receive a digital branding board with your font names, color codes, and all logo variations in one reference document, plus high-resolution PNG files ready for web, social media, and standard print use.

  • What is the difference between a PNG and a vector file?

    PNG files are high-resolution image files that work perfectly for web, social media, and standard print use like business cards and postcards. Vector files (AI, EPS, or SVG) are mathematically drawn files that scale to any size without losing quality. If you plan to put your logo on apparel, vehicle wraps, large signage, or anything that needs to be printed very large, you'll need vector files. We offer vector add-ons at the time of your branding package for the best pricing.

  • How many logo revisions do I get?

    We work collaboratively through a drafting and revision process until you love what you see. We don't put an arbitrary limit on revisions because we want the finished product to be something you're genuinely proud of. Open communication throughout the process is the key to getting there efficiently.

  • How long does the branding process take?

    Most packages are completed within 1-2 weeks from logo approval. The biggest factor in timeline is how quickly we can finalize the logo design together. The faster you're able to review drafts and share feedback, the faster we can move. If you have a deadline, let us know upfront and we'll do our best to accommodate.

  • Do I own my logo once it's designed?

    Yes. Once your package is paid in full, the logo design belongs to your business. You'll receive all the files included in your package, which are the high-resolution PNG files and branding board, ready to use across all your platforms and print needs. We retain the right to display the work in our portfolio, but your brand is yours. Original working design files are not included in any package but vector files are available as an add-on.

  • Can I use my logo on merchandise, apparel, or large signage?

    Yes, and the format you'll need depends on how it's being used. For most everyday applications like business cards, social media, and standard print, your high-resolution PNG files will work just fine. For larger applications like apparel, vehicle wraps, embroidery, or large format signage, you'll typically need vector files since PNG files can pixelate or lose quality at those sizes.


    Not sure if you'll need vector files for what you have in mind? Let's talk it through during your consultation. We can figure out the right format for your specific needs together.


    It's also worth knowing that we handle a wide range of printing, from banners and table runners to business cards, apparel and more. When you print through us, we handle the file setup on our end, which means you may not need to purchase vector files at all. It's just one more way we try to keep things simple and affordable for your business.

  • What if I already have a logo but want to refresh it?

    Reach out and we can talk through what you're looking for. A logo refresh or rebrand is something we handle on a custom quote basis since the scope varies significantly depending on how much needs to change.

  • Can I get a branding package without the printed materials?

    All of our packages include printed materials because we believe a complete brand launch should put something physical in your hands. If you'd prefer to handle your own printing, we can provide the design files set up for the printer of your choice. Just let us know during your consultation.

  • What information do you need from me to get started?

    Before we begin we'll have a consultation to talk through your business name, industry, target audience, style preferences, and any ideas or inspiration you already have. Coming in with a few examples of logos or brands you like is always helpful, but it's not required. We can start from a completely blank slate if needed.

  • What is a digital branding board?

    A digital branding board is a reference document that brings all the elements of your brand together in one place. It includes your logo variations, color codes, and font names so you always have what you need when a printer, web designer, or social media manager asks for your brand guidelines.

  • Do you design logos for any type of business?

    Yes. We've designed logos and brand identities for businesses across a wide range of industries including farms, boutiques, service providers, food businesses, nonprofits, event vendors, and more. If you have a business, we can build a brand around it.

  • How do I get started?

    Fill out the consultation form below and Jennifer will personally reach out to schedule your free initial consultation. No automated responses, no waiting on a ticket system, just a real conversation about your brand and what you're looking for. Initial consultations can take place via email, text message, messenger or over the phone.

Ready to build your Brand?

Your brand is one of the most important investments you'll make in your business. It's what people recognize before they ever read a word, and it's what they remember long after they've forgotten what you said. Getting it right from the start makes everything else easier, from your website to your social media to the table you set up at your next event.


We'd love to be part of that process.


Fill out the form below and Jennifer will personally reach out to schedule your free initial consultation. We'll talk through your business, your vision, and which package makes the most sense for where you are right now. No pressure, no automated emails, no ticket system. Just a real conversation with the person who will actually design your brand.


Schedule Your Free Initial 15-Minute Chat by Filling Out the Form Below!

Ready for Your Dream Logo?

Let's start with a chat about your dream logo and watch it come to life!

Book Consultation